Head of Social Los Angeles Internet / Electronics / Games - Marketing

Company: Cider
Location: Los Angeles
Posted on: November 16, 2024

Job Description:

Responsibilities

• Develop and implement a comprehensive social media content strategy that aligns with our brand identity and marketing objectives.
• Oversee the creation and curation of engaging and high-quality content for our social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Collaborate with Marketing teams and cross-functional teams to develop and execute brand strategies that align with business objectives and resonate with our target audience.
• Monitor social media trends and industry best practices to identify opportunities for innovation and improvement.
• Analyze social media metrics and data to measure the effectiveness of content and make data-driven decisions for optimization.
• Conduct market research and analyze industry trends to identify opportunities for brand differentiation and growth.
• Work with internal and external creative teams to develop and execute brand campaigns and initiatives.
• Monitor and analyze content performance metrics and develop insights and recommendations for continuous improvement.
• Maintain a strong understanding of the fashion industry and Gen Z culture to ensure our brand stays relevant and competitive.Qualifications
• Education background in art/design.
• Proven experience in developing and executing social media brand strategies, preferably in the fashion or retail industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficient in using social media management tools and analytics platforms.
• Experience managing a team and collaborating with international and cross-functional teams.
• Creative thinking and ability to generate innovative ideas for social media content.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Ability to work in a fast-paced environment and meet tight deadlines.
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